SYSTEMS / SOFTWARE × DATA × AI
Digital systems built around how your business actually works.
I combine custom software, data intelligence, automation and AI under one architecture — choosing the right technology for each part of the system.
5.019 reviews on Google02 / LAYERS
Four layers. One architecture.
Each project combines the layers it needs. Not every system needs AI; every system needs an architecture that makes sense.
- 01 / CUSTOM SOFTWARE
Custom software
Platforms, internal tools, CRM systems and digital products built around real business processes.
- Digital platforms
- Internal tools and back offices
- CRM systems
- Integrations and APIs
- 02 / DATA INTELLIGENCE
Data intelligence
Connect scattered data, define what it means and turn it into visibility, alerts and decisions.
- Source integration
- A data layer with verified definitions
- Alerts and briefings
- Dashboards that end in a decision
EvidenceAtalayaIQ
Data intelligence - 03 / AI + AUTOMATION
AI + automation
AI where it adds value. Deterministic software where predictability matters more.
- Assistants over your own data
- Models with bounded tools
- Process automation
- Cost and quality measurement
- 04 / DIGITAL EXPERIENCES
Digital experiences
Technology for tourism, events, physical spaces and connected experiences.
- Trade-fair pavilions and stands
- Data-driven screens and video walls
- Tablets, QR and NFC
- Networking web apps
EvidenceEvent Tech
Digital experiences

03 / FIT
When a custom system makes sense.
And when it does not: if a standard tool solves your problem well, I will tell you. Building only makes sense when the fit matters.
- 01Your processes are spread across tools that do not talk to each other.
- 02Manual work repeats every week and nobody has managed to remove it.
- 03The data exists, but it arrives late or nobody uses it to decide.
- 04A standard tool forces you to work the way it decides.
- 05You need a new piece that has to work alongside what already works.
04 / EVIDENCE
Systems that combine the layers.
Every capability on this page is backed by a real, documented system. No mock-ups and no invented figures.
- Physical · Software · Data
Event Tech
Systems for pavilions, stands and international trade fairs, where apps, screens, devices, data and stand staff have to work together, live, on a fixed date.
Case study: Event Tech - Software · Data · AI
Rocio.com
A digital property with around 15 years on WordPress, rebuilt as its own platform: content, events, brotherhoods and a 30-year archive connected in a single system.
Case study: Rocio.com - Data · AI · Software
AtalayaIQ
An intelligence layer over seven years of operational data from a national events company, without migrating its systems: capacity, costs, project risk and alerts in one management view.
Case study: AtalayaIQ - Software · Data
Zentia
A single platform that runs several real-estate agencies, each with its own brand, listings, leads and admin panel, and with each agency’s data isolated in the database itself.
Case study: Zentia
05 / PROCESS
You bring the problem. I design and build the system.
You do not need to arrive with a solution, or know which technology you need.
- 01 — PROBLEM
What is not working, what costs too much, or what cannot be done today.
- 02 — DATA
What information exists, where it lives and what state it is in.
- 03 — CONSTRAINTS
Budget, deadlines, existing systems, team and regulation.
- 04 — OBJECTIVE
What has to happen for the system to be worth it.
- 05 — SYSTEM
I design and build the system, and keep supporting it after launch.
“Working with Andrés is a pleasure: very professional and attentive. The best co-pilot for any digital project. A safe bet.”
Nacho P.Google review · Translated from Spanish “Great communication when it comes to working together and solving problems. We hired him for design, menus, advertising and QR codes.”
La Pilastra RestauranteGoogle review · Translated from Spanish “Very happy with the work. From the very first moment, Andrés knew how to channel our needs and turn them into the project. A great professional.”
Maiquel N.Google review · Translated from Spanish
What system does your business need?
You do not need to know which technology you need. Tell me the problem, the data, the constraints and the objective.