ANDRÉS RAMÍREZDIGITAL ARCHITECTTell me the problem

SPECIALIZATION / DIGITAL EXPERIENCES

Digital experiences for tourism, venues and events.

Technology built into physical spaces, tourist destinations, venues and events. Systems that have to work in a specific place, in front of real people.

Tell me the problemEvent Tech case study
How a digital experience is builtThe place, the visitors, the content and live data converge in an experience that tells, guides and converts.01PLACE02VISITORS03CONTENT04LIVE DATAEXPERIENCESTORYGUIDANCECONVERSIONHow a digital experience is builtThe place, the visitors, the content and live data converge in an experience that tells, guides and converts.PLACEVISITORSCONTENTLIVE DATAEXPERIENCESTORYGUIDANCECONVERSION

02 / WHAT I BUILD

What I build for venues, destinations and events.

Pieces that already exist in real projects.

  • 01

    Narrative destination websites

    Visual stories that make people want to go and answer their questions before they book.

  • 02

    Visitor guides and platforms

    All the practical information, server-rendered and in several languages.

    Websites for tour guides
  • 03

    Event web apps

    Personalised agendas, networking and contact between attendees and companies.

    EvidenceMWC 2024

  • 04

    Real-time data

    Occupancy, meeting and activity displays for large-format screens.

    EvidenceITB 2024

  • 05

    Video walls and screens

    Dynamic content built into the story of the space, not a looping video.

    EvidenceFITUR 2024

    Video wall software
  • 06

    Totems, QR/NFC and apps

    Physical touchpoints connected to a system that records and responds.

FIG. 02What you see works because there’s a system underneath
Visitor space with a totem, a video wall and visitors connected to a system under the floor

03 / EVENTS

Event and trade show technology that works live.

At an event there’s no “we’ll fix it tomorrow”. Technology for trade shows and events is designed for a specific place, date and audience.

  1. EVENT APP

    An event app with nothing to install: a web app with agenda, networking, matching profiles and direct contact between attendees and companies, like the one for the Spain Pavilion at MWC 2024.

  2. REGISTRATION

    Registration, accreditation and table bookings with QR or NFC, with interfaces stand staff understand without training.

  3. LIVE SCREENS

    Video walls and screens with real-time data: occupancy, meetings, participation. Content that changes with what’s happening, not a looping video.

  4. OPERATION

    Live operation: a fallback if the network drops, a rehearsal with whoever runs it and someone reachable throughout the event.

  5. DATA

    Data after the event: who registered, which meetings took place and what worked, with trade days and public days kept apart.

The Andalusia pavilion at FITUR 2024 under the Andalusian Crush campaign, with visitors and large-format screens.
FITUR 2024 · Andalusian Crush pavilion

Physical + digital

Event Tech

Three systems for pavilions at FITUR, ITB, WTM and MWC, each designed for its space and its audience.

  • FITUR 2024: dynamic content, data and emotions on overhead screens and 4K video walls.
  • ITB and WTM 2024–2026: tables, attendees and meetings with tablets, NFC/QR, statuses, a timer and a 4K occupancy display.
  • MWC 2024: a networking web app with an agenda, matching profiles, recommended companies and direct contact.

STACK Laravel / Vue / Nuxt

Case study: Event Tech

If you’re preparing a trade show stand, your FITUR 2027 stand: plan the digital side now has the timeline I recommend.

04 / DESTINATIONS

A destination turned into a digital experience.

ALSO BUILTDesfiladero del Tajo, a narrative website for a destination in Ronda with twelve animated scenes over original photographs, a complete server-rendered visitor guide with a question search, ticket access throughout and full Spanish–English parity.

05 / QUESTIONS

Questions about digital experiences.

01

What corporate event technology do you build?

Event web apps, registration and booking systems with QR or NFC, screens with live data and the technical operation during the event. Always as one connected system, not loose pieces.

Your FITUR 2027 stand: plan the digital side now
02

Do I need a native event app?

Almost never. A web app opens when a QR code is scanned, works on any phone and asks nobody to install anything. A native app only pays off if it will be used well beyond the event.

03

Do you work directly with destinations or with agencies?

Both. Directly with destinations and venues; with agencies, as the technology partner that handles everything technical.

04

Does a digital experience have to be spectacular?

It has to be useful and convey the place. Motion and effects only make sense if they explain something or bring people closer to visiting.

05

Can the results be measured?

What can be measured is measured: clicks through to booking, use of the guide, questions looked up. Final conversion depends on the sales platform and isn’t attributed without data.

06 / SAME SYSTEM

Other layers of the same system.

Software, data and AI are not separate services. They are designed to work together.

All systems

Need to build a digital experience?

Tell me the place, the audience and what has to happen after the visit.

Tell me the problemor email me at andres@andresrl.es