ANDRÉS RAMÍREZDIGITAL ARCHITECTTell me the problem

PARTNER / AGENCIES

The technology partner for agencies that need to build what they’ve imagined.

You handle the relationship, the strategy and the creative. I take care of the technical machine: feasibility, development, integration and support of the system.

Tell me the problemSee projects
From the agency’s idea to the delivered systemThe brief, the creative idea, the client and the event date converge in a technical delivery: web apps, screens and platforms.01BRIEF02CREATIVE IDEA03CLIENT04DEADLINEDELIVERYWEBAPPSSCREENSPLATFORMSFrom the agency’s idea to the delivered systemThe brief, the creative idea, the client and the event date converge in a technical delivery: web apps, screens and platforms.BRIEFCREATIVE IDEACLIENTDEADLINEDELIVERYWEBAPPSSCREENSPLATFORMS

02 / SIGNALS

Your agency doesn’t need to be a software house.

But it sells more and more proposals with apps, screens, data and networking. That’s where I come in.

  1. 01You sell an interactive idea and don’t know if it can be delivered on time.
  2. 02You don’t have an in-house technical team and don’t want to build one for a single project.
  3. 03The event date won’t move and the system has to work on the day.
  4. 04You need someone technical who speaks the language of both the agency and the client.
FIG. 02The agency designs the stand. I build what makes it work
Exploded trade show stand: the visible layer on top and the technical system powering it underneath

03 / WHAT I BUILD

What I build for agencies.

From feasibility to operation: the whole technical side of the proposal.

  • 01

    Feasibility before you sell

    Before an interactive idea goes into a proposal, we pin down scope, devices, risks and real production.

  • 02

    Event and networking web apps

    Personalised agendas, matching profiles, recommended companies and direct contact between attendees.

    EvidenceEvent Tech

  • 03

    Digital stand operations

    Table bookings, statuses, timers, attendee registration and real-time occupancy displays.

    EvidenceEvent Tech

  • 04

    Screens and video walls with data

    Dynamic content and data visualisation for large formats, built into the story of the space.

    EvidenceEvent Tech

  • 05

    Campaign platforms and websites

    Platforms for trade shows, institutional campaigns and digital destination experiences.

    Digital experiences
  • 06

    Totems, QR/NFC and apps

    Multimedia viewers, brochure totems, quizzes and mobile apps for physical spaces.

04 / EVIDENCE

Trade show projects where the technology had to work.

Central space of the Andalusia pavilion at FITUR 2024 with the circular overhead screen.
FITUR 2024 · circular overhead screen

FITUR 2024 / Turismo de Andalucía

Andalusian Crush Smart Pavilion

A multimedia system for overhead screens and giant video walls inside the pavilion: data visualisation, registered emotions, dynamic brand pieces and 4K screens built into the stand’s story.

WHAT IT SHOWSA screen stops being decoration and becomes a live layer of communication, data and institutional storytelling.

Laravel / Vue

Andalusian Crush Link table booking display at ITB 2024: grid of tables with their status and the assigned company profile.
ITB 2024 · table display

ITB / WTM / Turismo de Andalucía

Andalusian Crush Link — Match & Meet

A physical-digital system to manage tables, bookings, attendees and business meetings at international trade shows: tablets with NFC/QR, table statuses, a timer, company profiles and a real-time 4K occupancy display.

WHAT IT SHOWSA meeting area turned into an organised, visible and useful B2B tool for companies, visitors and stand staff.

Laravel / Nuxt / Vue

Home screen of the Spain Pavilion web app at MWC 2024, which adapts to each visitor.
MWC 2024 · pavilion web app

MWC 2024 / Red.es

Spain MWC 2024 — networking web app

A web app for the Spain Pavilion at MWC Barcelona: personalised agenda, matching profiles, recommended companies, suggested content and direct contact between attendees and companies.

WHAT IT SHOWSA pavilion that goes from exhibition space to an active tool for business relationships.

Laravel / Vue

I’ve also built multimedia viewers, mobile apps, brochure totems, quizzes, 3D experiences, video walls and platforms for Turespaña, ADIF, Turismo de Asturias, Extenda / Andalucía TRADE and Turismo de Andalucía.

Event Tech case study: systems for FITUR, MWC, ITB and WTM

05 / ROLES

Each to their own.

A clear boundary avoids the most common problem: nobody being responsible for the technical side.

YOUR AGENCY

  • Client relationship
  • Strategy and concept
  • Creative and design
  • Space production

ME

  • Technical feasibility and scope
  • Architecture and development
  • Data and device integration
  • Technical support of the system

06 / QUESTIONS

Questions from agencies.

01

Can you assess whether an idea can be delivered before it’s sold?

Yes, and it’s the best approach. An interactive idea can sound great in a proposal; before selling it, it’s worth pinning down scope, devices, risks and real production.

02

Do you work with event dates that can’t move?

Yes. At an event the date is the main constraint, so scope is decided from it and not the other way round.

Your FITUR 2027 stand: plan the digital side now
03

What do you need to get started?

The idea or brief, the event date, the type of project and any references you have. With that I’ll tell you whether it’s feasible and how I’d approach it.

Tell me about the project
04

Can you add AI or automation to an agency project?

Yes, when it adds something: an assistant over a campaign’s content, attendee registration and follow-up, or post-event reports. First I decide whether AI is needed or clear rules are enough.

AI automation: what I build and with what controls
05

Do you only work on events?

No. With agencies I also build platforms, campaign websites and systems that keep running after the campaign.

What systems I build

What has your agency imagined?

Tell me the idea, the date and the client. I’ll tell you whether it’s feasible and how I’d build it.

Tell me the problemor email me at andres@andresrl.es